Starbucks Swot and Pestle Analyses

Frappuccino dominating selfies on Instagram, vlogs about pumpkin spiced latte and weblog posts as “Review of Starbuck’s Orange/Mango Blend” – Starbucks is great on as well as in social media. The maritime logo of the mermaid appears to have become an identity marker of coolness for teenage and twenty-something girls. Lifestyle journalists starting as early as at the age of twelve contribute a lot to Starbucks’s brand publishing (also known as content marketing). Currently, I am writing a book chapter that explores how and why Starbucks engages these so-called “influencers” to popularize their products. To get an idea of the company behind the green Siren and its place is in the current world, in this blog post I analyse Starbucks with the Swot and Pestle models.